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Madison@25: Timeline… from 1988 to 2013
1988 March 21: Began with Godrej and Nelco accounts 1989 Launched Cinthol Lime which made a phenomenal impact in marketplace with 5.3% market share in premium market in first month. 1993 Grew...
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Madison@25: Andre Nair, Ashutosh Srivastava,Vikram Sakhuja, Shashi Sinha,...
Madison and Sam Balsara are so close to each other’s identity that while talking of one, people start talking of the other. The same happened in the case of these honchos. It is almost as much a...
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Vision, values and never-say-die spirit work for Madison@25: CVL Srinivas,...
CVL Srinivas, now CEO, Group M, South Asia spent five years (1998-2003) at Madison Media. His second job post his PGDBM – the first being a four year stint with Fulcrum (JWT) as Media Head, Foods &...
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Old-timers Prabha Prabhu, Veena Gidwani, Neelkamal Sharma, Basabdutta...
Prabha Prabhu, CEO, BMB Madison Madison feels like my own agency. You are given complete freedom to run the business your way within some broad parameters discussed at regular Management meets where...
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Happy clients on Madison@25
An agency, be it media or creative, thrives only if its clients are happy clients. While Madison’s success story by default becomes the story of its happy clients, we did speak to a few of them, and...
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Former P&G marketing head Vivek Bali on Madison@25
Madison was already being acknowledged for its ‘media capabilities’, when it participated in and won a pitch for Procter & Gamble Media AoR in 1995. This was the beginning of business of Media AOR...
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Madison is much more important than money: Sam Balsara
It was in the mid-nineties that India started showing up on the global business radar, and multinationals started looking at India with renewed interest. Advertising was no exception. It was the...
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Gautam Kiyawat, Arminio Ribeiro, Gour Gupta, Paresh Chaudhary, Ruby Bana &...
A person is known by the company she/her keeps, and the same holds true of the company – it is known by its people – and how happy they are working for it. Madison, to its credit, has a number of...
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Mazel tov, Sam & Madison: Sir Martin Sorrell
Sir Martin Sorrell first ventured into advertising with Saatchi & Saatchi – and was addressed as third brother to Charles and Maurice Saatchi by many then. In those days, he was not impressed...
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